Waverly Baby by Trend Lab Solar Flair Nursery Décor and Infant Gift Collection Debuts at Retailers

FOR IMMEDIATE RELEASE:

CONTACT:
Donnelle Sampson, President
Trend Lab, LLC
Phone: 952-890-6700
Toll Free: 866-873-6352
Fax: 952-890-9775
dsampson@trend-lab.com
www.trend-lab.com

Waverly Baby by Trend Lab Solar Flair Nursery Décor and Infant Gift Collection Debuts at Retailers

Minneapolis, MN – February 20, 2014 – Trend Lab LLC and Waverly Iconix Brand Group Inc. proudly announce the Solar Flair nursery décor and infant gift collection is now available.  This is the debut of Waverly Baby by Trend Lab in a licensing collaboration intended to bring the sophisticated lovely pattern designs from Waverly’s vast heritage to the nursery.

By combining Waverly’s signature print designs with Trend Lab’s contemporary styling and attention to detail for baby products, this Solar Flair collection, in lime and indigo, features a contemporary medallion print that is combined with a crisp lined stripe and a sweet multicolored dot.  The collection features several lovely shades of blues and greens accented with a hint of yellow.  All colors are printed on a clean crisp white background, which is perfect for every little baby’s nursery.

The collection includes crib bedding and accessories, coordinating room décor, and infant gifts including blankets, feeding and bath items.  Items can be found at most mainstream baby product retailers.

“We are very excited for the Solar Flair debut!” says Courtney Reckinger, Business Development Planner at Trend Lab. “We have received so much excellent feedback at industry tradeshows over the past few months, and this collection has captured very strong and promising pre-sales. We truly believe Waverly’s heritage and beautiful patterns will resonate well in the nursery, and also with today’s stylish mothers.”

The second collection is Rise and Shine, which is scheduled to hit retailers next month. Another sophisticated group combining Waverly’s scrolling Rise and Shine pattern with their Meridian damask print.  Matched with an Ikat styled
spots pattern, this collection is very elegant in a palette of black and white accented with Linden Green.

The Waverly Baby by Trend Lab product assortment is moderately priced and combines Trend Lab’s stylish, contemporary design flair with Waverly’s heritage in wonderful lifestyle patterns and textiles. Trend Lab and Iconix Brand Group are thrilled to bring the renowned Waverly brand into the nursery.

About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based in Minnesota, with the belief that new parents desire sophisticated, trend-right nursery décor to flow with their home décor. Since then, product offerings have expanded to include infant and toddler bedding and accessories, home décor and gift items, bags, and pet products. For additional information about Waverly Baby by Trend Lab, visit www.trend-lab.com/waverly and become a fan of Trend Lab at http://www.facebook.com/trendlab.

About Waverly Waverly is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories, rugs and other key products. For additional information about Waverly, visit http://www.waverly.com/ or become a fan of Waverly at http://www.facebook.com/Waverly.

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Trend Lab