Waverly Baby by Trend Lab Rise and Shine Nursery Décor and Infant Gift Collection Debuts at Retailers

CONTACT:
Donnelle Sampson, President
Trend Lab, LLC
Phone: 952-890-6700
Toll Free: 866-873-6352
Fax: 952-890-9775
dsampson@trend-lab.com
www.trend-lab.com

Waverly Baby by Trend Lab Rise and Shine Nursery Décor and Infant Gift Collection Debuts at Retailers

Minneapolis, MN – March 19, 2014 –
Trend Lab LLC and Waverly proudly announce the debut of their Rise and Shine nursery décor and infant gift collection.  This is the second collection to hit retailers from Waverly Baby by Trend Lab, which provides the licensing collaboration with further leverage to successfully bring the sophisticated pattern designs from Waverly’s vast heritage into the nursery.

The glamorous and sophisticated Rise and Shine Collection brings timeless beauty to the nursery by pairing a heritage brand with trendy styling to deliver the utmost elegance.  An Ikat damask print is combined with a lovely fleur-de-lis print that is highlighted with Ikat dots in a very rich color palette based in luxurious black and white and accented with lovely linden green.

The collection includes crib bedding and accessories, coordinating room décor, and infant gifts including blankets, feeding and bath items.  Items can be found at most mainstream baby product retailers.


“Rise and Shine is sure to impress!” says Courtney Reckinger, Business Development Planner at Trend Lab. “This collection was a show-stopper at the ABC Fall tradeshow and has continued to capture the interest of industry buyers with very strong bedding and gift pre-sales as proof. We are confident that Rise and Shine will captivate stylish mothers with its elegant color palette and exquisite design esthetics.”


Stay tuned as Trend Lab LLC and Iconix Brand Group continue to unveil a couple of new Waverly Baby by Trend Lab collections each quarter going forward.  The designs offered will tap into the enormous library of successful home décor prints that Waverly offers.    


The Waverly Baby by Trend Lab product assortment is moderately priced and combines Trend Lab’s stylish, contemporary design flair with Waverly’s heritage in wonderful lifestyle patterns and textiles. Trend Lab and Iconix Brand Group are thrilled to bring the renowned Waverly brand into the nursery.

About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based in Minnesota, with the belief that new parents desire sophisticated, trend-right nursery décor to flow with their home décor. Since then, product offerings have expanded to include infant and toddler bedding and accessories, home décor and gift items, bags, and pet products. For additional information about Waverly Baby by Trend Lab, visit www.trend-lab.com/waverly and become a fan of Trend Lab at http://www.facebook.com/trendlab.

About Waverly Waverly is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories, rugs and other key products. For additional information about Waverly, visit http://www.waverly.com/ or become a fan of Waverly at http://www.facebook.com/Waverly.

Trend Lab