Trend Lab LLC and Waverly Sign License Agreement For Baby Product Line & Décor
Minneapolis, MN – February 7, 2013 – Trend Lab LLC and Waverly will collaborate through a license agreement to launch a Waverly by Trend Lab infant and toddler product collection. The line will include crib and toddler bedding, coordinating room décor, gift items and diaper bags. The Waverly by Trend Lab collections will be unveiled at the 2013 ABC Kids Expo in Las Vegas, NV and will be sold to mid-tier retailers, department and specialty stores, and select e-tailers by early 2014.
The Waverly by Trend Lab product assortment will be moderately priced and will combine Trend Lab’s stylish, contemporary designs with Waverly’s iconic lifestyle patterns and textiles. Waverly is thrilled to bring its brand into the nursery with this joint venture with Trend Lab. The venture combines Waverly’s wonderful patterns and extensive brand recognition with Trend Lab’s industry knowledge, sophisticated design strategy, and desire to bring trend-right nursery décor to today’s mom.
About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based in Minnesota, with the belief that new parents desire sophisticated, trend-right nursery décor to flow with their home décor. Since then, product offerings have expanded to include infant and toddler bedding and accessories, home décor and gift items, bags, and pet products.
About Waverly Launched in 1923, Waverly is a premier home fashion and lifestyle brand that has become one of the most recognized names in home décor and furnishings. The Waverly Signature look is expertly translated into countless classic styles including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories, bath, kitchen, textiles, home storage, and much more. Waverly has a wide range of distribution through retailers around the world.
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