| Trend Lab, LLC, is a privately held Minnesota based company certified as a women owned business by the WBENC (Women’s Business Enterprise National Council). Formed in 2001 with the fundamental belief that new parents desired sophisticated, trend-right nursery décor to flow with their home décor, our product offerings have expanded dramatically over time. Trend-right product execution is our business. We pursue market gaps applying our market research along with lifestyle, fashion, economic and global trend knowledge. We design, develop, source, market and distribute trend-influenced consumer products. We sell primarily through retailers including chain stores, specialty stores, and on-line. Products are developed using internal ideas, and partnering on co-development, licensing, and collaborative ventures. Some products are developed exclusively for our clients to help them compete with new product offerings that are trend-right and niche focused. We license characters, brands and inventions including partnering with Dr. Seuss Enterprises for infant and toddler products, and with a mom inventor for the CribWrap rail cover. Trend Lab’s product segmentation includes - BABY & TODDLER - crib bedding, toddler bedding, room accessories, bath and layette GIFT – gift items, gift sets, seasonal and holiday products, aprons HOME DECOR – decorative storage, wood décor, frames, kids chairs, hampers BAGS – messenger bags, tote bags, small travel bags PET – beds, apparel, neckwear We also offer products sold business to business that are not re-sold at retail such as business supplies and promotional items. Trend Lab’s core competencies are outlined as - DESIGN – Using trend knowledge and business principals, our in-house design team creates market-leading products that are sold under our own brand names, our clients’ private label brand names, and licensed brand names. BUSINESS DEVELOPMENT – We prepare products for success in their targeted channels including making them “floor ready”, forecasting detailed financial productivity, and enhancing product presentation with marketing and merchandising support. PRODUCT SOURCING - We have developed a global network of factories responsive to our needs regarding design, packaging, value, quality and delivery. Most factory relationships have been in place for years, but we expand capabilities constantly. SALES AND MARKETING – Superior service is provided by our dedicated internal sales and marketing team in support of our clients’ needs. You can meet with us at many national, regional and specific client partner trade shows. DISTRIBUTION – We utilize EDI and a fully integrated order processing system for our global distribution. MANAGEMENT TEAM - Trend Lab’s management team is highly experienced in business leadership - President – Donnelle Sampson – dsampson@trend-lab.com VP of Business Development – Audra Simmering - asimmering@trend-lab.com VP of Design – Luann Fry – lfry@trend-lab.com Operations Manager – Dean Ovitt – dovitt@trend-lab.com We seek unique opportunities to build our business with an emphasis on innovation and market leadership and we are grateful for the success we’ve experienced through our valued clients, our wonderful production partners, and our entire team of fabulous employees. We look forward to our future with great excitement and are confident we have the staff, knowledge and execution strengths necessary to be successful for years to come. Please contact us through our management team or at – sales@trend-lab.com |
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