FOR IMMEDIATE RELEASE:
CONTACT:
Donnelle Sampson, President
Trend Lab, LLC
Phone: 952-890-6700
Toll Free: 866-873-6352
Fax: 952-890-9775
dsampson@trend-lab.com
www.trend-lab.com
Trend Lab L.L.C. Signs License Agreement with Nickelodeon and will unveil new products at the 2011
ABC Kids Expo in Louisville, KY
Minneapolis, MN – AUGUST 9, 2011 - Trend Lab, LLC and Nickelodeon Consumer Products will collaborate
through a license agreement to develop nursery and toddler products, including bedding, room décor and storage
items for the mid-tier retailers, department and specialty store, and select e-tailers. The product line will be based
on Nickelodeon’s Dora the Explorer, SpongeBob Square Pants and Blue’s Clues properties.
Product concepts will be unveiled at the 2011 ABC Kids Expo in Louisville, KY with the official launch in mid-2012.
The line will be moderately priced and will combine the iconic Nickelodeon characters with Trend Lab’s stylish,
contemporary, home décor design influence.
“We are thrilled to be a part of the Nickelodeon brand and are eager to incorporate the Trend Lab look and style
into these iconic characters. This is what Trend Lab does best and we felt there was incredible opportunity to bring
these characters into a home décor look and feel. You will have to wait and see, but expect the unexpected! Trend
Lab is ready for a whirlwind adventure and we can’t wait to share our product concepts at the upcoming 2011 ABC
Expo.” Audra Simmering, VP of Trend Lab, LLC.
“This new partnership allows us to incorporate our popular Nickelodeon properties into stylish and functional room
décor and bedding for infants and toddlers,” said Hal Snik, Senior Vice President of Domestic Licensing for
Nickelodeon Consumer Products. “Trend Lab’s expertise in design, paired with beloved characters like Dora,
SpongeBob, and Blue, will produce a line we know parents will love.”
For additional information, please contact Donnelle Sampson, President of Trend Lab at 866-873-6352 or
dsampson@trend-lab.com. Trend Lab, LLC is located at 3190 West County Road 42, Burnsville, MN 55337.
Phone: 952-890-6700. Fax: 952-890-9775.
About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based
in Minnesota. Trend Lab offers infant, gift, bags, home, and pet products, including co-development to fill business
niches.
About Nickelodeon Consumer Products Nickelodeon Consumer Products manages the world's number-one TV-
based licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer,
and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company includes television programming and production in
the United States and around the world, plus consumer products, online, recreation, books, and feature films.
Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-
rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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